From unknown to unmistakable. Turned Eternal Water into a brand consumers actually seek out.

CLIENT: ETERNAL WATER
AGENCY: GIANT PROPELLER


ROLE
✓ Ad Creative
✓ Email Design
✓ Image Compositing

Various sizes of bottled spring water labeled 'Eternal' next to a box of 5 liters of 'Eternal' spring water with a mountain illustration on the label.

Emails worth opening.

Three smartphones displaying advertisements for Eternal boxed water, with mountain and water imagery, and purchase options.
A digital collage promoting Eternal bottled water with various vertical banners. The banners feature a large image of a blue bottled water with mountain graphics, and text highlighting features like portability, sustainability, and ease of recycling. Some banners include images of water boxes, recycling symbols, and people using the water bottles. The color scheme is predominantly blue and white, with some black backgrounds. The banners promote free shipping, recycling, and convenient water delivery.

A welcome email series was also designed to create awareness around Eternal Water’s new boxed water product.

3 Instagram post showing varieties of social content made by Rene Dominguez
A natural landscape with a waterfall and a bottle of Eternal spring water in the foreground, alongside a graphic with the text 'When adventure is on your checklist.'
Comparison of a spring water bottle before and after quarantine, illustrating a change in packaging design.

Educating the consumer on the natural source of Eternal Water.

A series of instagram & google paid ads based on customer testimonials.

TRAFFIC AND AWARENESS

A 1.5-liter bottle of Eternal alkaline spring water on a pedestal, with a gray background and the brand's logo and slogan displayed.

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