CASE STUDY OVERVIEW
Taking a California legacy brand to heights never seen before in the cannabis industry.
Tasks:
✓ Ad Creative
✓ Motion Design
✓ Graphic Design
✓ Creative Direction
✓ Image Compositing
✓ Photography Retouching
Client: Wonderbrett
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When Wonderbrett, a legacy California cannabis brand known for their exceptional terpene profiles, sought to elevate their visual identity, they partnered with me to reimagine their brand presence. I led the creative direction from initial concept through execution, developing a comprehensive visual system that celebrates their renowned flavor-forward cultivars. The scope encompassed everything from packaging and retail displays to digital presence and marketing collateral, creating a cohesive aesthetic that reinforces Wonderbrett's position as a pioneer in craft cannabis cultivation. This new evergreen identity system pays homage to their legacy while propelling the brand into its next chapter of growth.
Signature artwork
For each signature cultivar, I created immersive digital artworks that blur the line between reality and imagination. These surrealist compositions feature dramatically scaled fruit elements that dominate the visual landscape, serving as bold metaphors for Wonderbrett's distinctive terpene profiles. Each piece acts as a visual translation of the strain's unique flavor experience
90%
Top 90% of liked
post on instagram
3x
More comments than
average post
🏆
Cannabis Clio -
Social Media category
Reimagined packaging
The redesigned mylar packaging system boldly amplifies the iconic Wonderbrett 'W' logo while preserving their established flavor iconography. This strategic enhancement creates immediate brand recognition in retail environments, establishing a more commanding shelf presence while maintaining the visual cues loyal customers recognize.
Email design
A dynamic email marketing system was crafted to drive engagement through visually compelling content that balances education and entertainment. The redesigned template hierarchy ensures strong open rates while delivering valuable content that keeps subscribers actively engaged with the Wonderbrett brand.
35%
Higher open rates
72%
Increased traffic to
store finder by 72%
Digital promo assets
Branded apparel design
Extending the surreal visual language into wearable art, a collection of limited-edition t-shirt designs was created to reward Wonderbrett's devoted community. Each graphic captures the brand's distinctive dreamlike aesthetic while serving as exclusive merchandise for their most loyal customers.
One of many campaigns designed for branded merchandise
I work with you on your terms—stepping in to provide high-level creative leadership when you need it, without the overhead of a full-time hire. I guide your brand’s vision, oversee campaigns, and ensure creative excellence across all channels.
Ready to lift your brand to new heights?
Get the benefits of top-tier creative leadership at a fraction of the cost. Ideal for businesses scaling up or navigating change.
💰
Time for a casual chat with Rene