CASE STUDY OVERVIEW

Taking a California legacy brand to heights never seen before in the cannabis industry.

Tasks:

✓ Ad Creative
✓ Motion Design
✓ Graphic Design
✓ Creative Direction
✓ Image Compositing
✓ Photography Retouching

Client: Wonderbrett

When Wonderbrett, a legacy California cannabis brand known for their exceptional terpene profiles, sought to elevate their visual identity, they partnered with me to reimagine their brand presence. I led the creative direction from initial concept through execution, developing a comprehensive visual system that celebrates their renowned flavor-forward cultivars. The scope encompassed everything from packaging and retail displays to digital presence and marketing collateral, creating a cohesive aesthetic that reinforces Wonderbrett's position as a pioneer in craft cannabis cultivation. This new evergreen identity system pays homage to their legacy while propelling the brand into its next chapter of growth.

Signature Artwork

For each signature cultivar, I created immersive digital artworks that blur the line between reality and imagination. These surrealist compositions feature dramatically scaled fruit elements that dominate the visual landscape, serving as bold metaphors for Wonderbrett's distinctive terpene profiles. Each piece acts as a visual translation of the strain's unique flavor experience.

Instagram post on a smartphone screen featuring a large strawberry, a fountain, a pool, and a can of strawberry beverage with a vineyard backdrop in Malibu, California.

90%

Top 90% of liked
post on instagram

3x

🏆

Cannabis Clio -
Social Media category

The cover of Wonderbret, a travel-inspired design, featuring a maritime theme with travel stamps and icons from Los Angeles, Paris, London, and other destinations.

A black resealable package labeled Wonderbrett Peach OZ, indicating cannabis flower. The package features a graphic of a peach with a dripping effect, and a colorful top border with orange, pink, yellow, and blue sections.

Reimagined packaging

The redesigned mylar packaging system boldly amplifies the iconic Wonderbrett 'W' logo while preserving their established flavor iconography. This strategic enhancement creates immediate brand recognition in retail environments, establishing a more commanding shelf presence while maintaining the visual cues loyal customers recognize.

Close-up of a smartphone screen displaying an article titled "Welcome to Flavoryland" with colorful landscape artwork and vibrant text.

Email design

A dynamic email marketing system was crafted to drive engagement through visually compelling content that balances education and entertainment. The redesigned template hierarchy ensures strong open rates while delivering valuable content that keeps subscribers actively engaged with the Wonderbrett brand.

35%

Higher open rates

72%

Increased traffic to
store finder by 72%

Digital promo assets

Branded apparel design

Extending the surreal visual language into wearable art, a collection of limited-edition t-shirt designs was created to reward Wonderbrett's devoted community. Each graphic captures the brand's distinctive dreamlike aesthetic while serving as exclusive merchandise for their most loyal customers.

Back of a purple T-shirt with a graphic of a bowl of assorted fruits and text that reads, "Enjoy the Fruits of Your Labor." Beneath the graphic, the words "Wonderbret" and "Premium Indoor Cannabis Flower" are printed.

A mauve-colored T-shirt with the word "WONDERBRETT" printed across the front in white, spaced out letters.

A white T-shirt with a vintage travel poster design. The poster features airplanes flying over a cityscape with water, skyscrapers, and palm trees, with the text 'Escape with Wonderbret'. The bottom of the poster reads 'Premium Indoor Cannabis Flower'.

White T-shirt with printed airport tags and travel stamps, including the word 'Wonderbret' at the top.

Apparel marketing assets

Ready to lift your brand to new heights?

I work with you on your terms, stepping in to provide high-level creative leadership when you need it, without the overhead of a full-time hire. I guide your brand’s vision, oversee campaigns, and ensure creative excellence across all channels.

💰

Get the benefits of top-tier creative leadership at a fraction of the cost. Ideal for businesses scaling up or navigating change.

Close-up of a smiling man with a shaved head wearing a black shirt, standing in front of a textured, off-white wall.

Time for a chat with Rene

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