Introduce a new line of cannabis pre-roll products with a unique go-to market visual brand strategy.

OVERVIEW

Five cannabis pre-rolled joints with a purple container of Little Wonders grapes of wrath flavor below them.

ROLE

✓ Email Design
✓ Graphic Design
✓ Creative Direction
✓ Typography System
✓ Motion Design, Video

↘︎ The creative process

Colorful gnome figurines with red hats, white beards, sitting on grass; one gnome is wearing sunglasses and a gold hat, holding a briefcase with a 'W' on it.

Adding a bit of whimsical humor, the brands co-owner Brett Feldman was turned into a gnome character to anchor the campaign.

→ Custom ceramic gnome character made to accompany the Little Wonders product display in retail stores.

→ The completed hero image of campaign. Featuring the first round of strain packaging in the whimsical setting.

Collage of three scenes with sticky notes labeled 'Forest,' 'Scale,' and 'Magical.' The first scene depicts a lush, green redwood forest environment. The second scene features a toy forklift with miniature figures and boxes, representing a scene of scale. The third scene shows colorful art supplies, including paints, bottles, and small glass containers, suggesting whimsical magic.

→ This campaign was anchored in 3 visual elements. Forest environment, magical/whimsical and sense of scale.

↘︎ TYPOGRAPHY SYSTEM

Black background with white text that reads, "WONDERBRETT: Big things come in little packages." Below, yellow text says, "MAIN TAGLINE."

↘︎ Campaign video

↘︎ Teaser assets

A series of micro animations introducing the gnome character and a little curiosity.

2 weeks before launch a series of creative assets where pushed to social media. These assets had zero mention of cannabis to bypass getting flagged by instagram.

A person wearing black gloves holds a purple bottle labeled 'Little Wonders' and pink pre-rolled cannabis joints.

Multiple small pre-rolled tubes filled with cannabis resting in black holes on a white surface.

↘︎ Email

A campaign series designed to create curiosity & education.

A series of emails with intent to create curiosity, then followed with product eduction. Ultimately driving traffic to product retail finder map.

A person dressed as a gnome holding a smartphone with an advertisement for Little Wonders pet products, featuring a small dog and a toy elephant.

↘︎ Digital strain cards

Smartphone displaying product information for Little Wonders pre-rolls, including details about cannabis content and inside ingredients, with a cartoon character at the bottom right corner.

A garden gnome with a beard, glasses, and a pointy hat holds colorful blocks in front of a backdrop of a farm with green leaves and strawberries.

A person wearing black gloves holding a cotton swab coated with a beige powdery substance, above a metal bowl containing similar substance, with a kitchen stove and utensils in the background.

↘︎Printed strain cards

No product release is complete without the details.

Armed with stacks of printed strain cards, the sales team was ready to engage dispensary buyers with all the general product info at their fingertips.

← Back to work

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