Generation Vaxxed
OVERVIEW
In collaboration with One Media Marketing, I developed the visual identity for a youth campaign aimed at boosting vaccination rates among young adults.
✓ Logo Design
✓ Social Media Creative
✓ Apparel Design
ROLE
Logo variations based on client feedback to be used on various mediums from print & digital to campaign appeal merchandise.
The dark navy & light blue was a color palette selected to be used throughout the campaign.
THE NUMBERS
↘︎ 2024
Anthem Bronze Award Winner
Health & community outreach category
↘︎ 47 million
Young adult digital reach
Through social media, paid ads, press coverage, webinars, and direct outreach
↘︎ 30,000
Young adult one-one-one reach
In-person events and art activism in Washington DC, California, Colorado, Illinois, New York & Texas