CAMPAIGN CREATIVE
Lyf App
An Instagram campaign bringing attention to depression, relationships and mindset.
OVERVIEW
✓ Ad Creative
✓ Art Direction
✓ Graphic Design
ROLE
Series of 4 targeted ads
A person sitting on a dock by a lake, facing a sunrise with mountains in the background, accompanied by an inspirational quote about mindfulness.
A woman with blonde hair styled in a braid with a blue bow, wearing a white sweater, is in profile against a blue background with concentric yellow circles. The text at the top reads 'Mindfulness is more than a mindset'. The Lyft logo and 'Join Now' are at the bottom right.
A woman with wet hair sitting with her head bowed down and arms wrapped around her knees, with colorful doodles and scribbles over her head, on a bright blue and teal background with text encouraging seeking advice and downloading an app.
A subtle attention grabber.
→ Each image was creative with light motion design to create more attention.
