BRAND CREATIVE

Runtime

As a relatively new player in the US market, Runtime wanted assistance with marketing and social media assets to increase brand awareness.

OVERVIEW

ROLE

✓ Graphic Design ✓ Paid Ad Creative
✓ Image Compositing ✓ Social Media Assets

All product assets created with specific user personas

Work life persona

Active persona

Gamer persona

↘︎ Twitter assets

Map of Crater Lake National Park with a pen, a black coffee mug, and magazines labeled 'Runtime' on a wooden table.
A computer desk setup with a monitor displaying the time 12:27 PM, a keyboard, a mouse, headphones, a tablet, a book titled 'Runtime', a stack of books, and a smartphone in a black case. The desk is white, and a blue chair is in front of it.
A digital edit of a person with a man's face and a humanoid body wearing a headset and holding a bottle of liquor. The scene hints at gaming and quarantine boredom.
A white PlayStation controller with pink splatters and pink buttons, placed next to a black box with pink and white text reading "TIME" and "WILD DREAMS."
Comparison of two gaming controllers, one white and one black, with text asking which one is preferred.
A young man is working on a laptop in a dimly lit room, with a world map on the wall behind him. There is a bottle of protein shake on the table in front of him.

↘︎ Vertical media assets

Close-up of a person's hand using a gaming controller, with a blurred computer keyboard in the background, with labels 'Out of fuel? RUNTIME' in white and yellow text.
A man with glasses, a beanie, and a beard sitting at a computer with a tired expression, resting his head on his hand in a dimly lit room. Text on the image reads "Out of fuel?" and "RUNTIME."
A black bag labeled 'TUMTIME' standing on a wooden surface with coffee beans and caramel pieces in front of it, against a dark background.

A black bag labeled 'TUMTIME' standing on a wooden surface with coffee beans and caramel pieces in front of it, against a dark background.

Person holding a black shaker bottle with the word 'RUNNING' inside a vehicle, with a view of the dashboard and steering wheel.

Person holding a black shaker bottle with the word 'RUNNING' inside a vehicle, with a view of the dashboard and steering wheel.

Hands holding three energy bars labeled 'RUN TIME' against a wooden background.

Hands holding three energy bars labeled 'RUN TIME' against a wooden background.

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