IDENTITY DESIGN

Derby Day 5k

The Derby Day 5K Walk/Run is a fun filled day of physical fitness followed by elite horse racing.

OVERVIEW

ROLE

✓ Graphic Design ✓ Identity Design
✓ Image Compositing ✓ Social Media Assets

Building on a pre-established brand guideline, the Derby Day logo was created to fit seamlessly into the parks branding for the annual event that brings thousands of people together for a full day of family events.

Medal with a blue and white ribbon for Derby Day 5K event at Santa Anita Park, with a background featuring a racehorse and palm trees.
Large group of runners participating in a race, starting at the Santa Anita race track, with starting gates in background
Group of people participating in a marathon or running event on a tree-lined road, with some smiling and waving at the camera, wearing athletic clothing and numbered bibs.
Race participants crossing the finish line at a 5K event in Santa Anita Park on a sunny day, with a large banner overhead and spectators along the sides.
A crowded outdoor fair with rides, booths, and a large crowd on green grass, with a horse racing track and grandstand in the background.

Social media marketing assets

Announcement poster for Santa Anita Park opening day on December 26 featuring women cheering and a jockey riding a horse in a race.

Smorgasburg operates the largest open air food markets in the country, with locations in New York, Los Angeles, Jersey City, Sao Paulo, and most recently Miami and Toronto.

This event ad was created to promote Smorgasburg at Santa Anita Park

Instagram post showing horse race at Santa Anita Park, with palm trees and mountains in background, and a green oval overlay.

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